Privacy Policy Smartwatches

Privacy Policy – Xplora Technologies Denmark ApS – Xplora service [ December 2025 ]

Article 1 – General provisions

In the following section, you can read about our privacy policy, which describes the collection and processing of personal data for our Xplora service.

Personal information

Personal information is information and data that identifies or can identify you or your child.

This may be name, address, location data, traffic data or other information that can be linked to an identifiable person.

Why do we collect personal data?

In order to provide the User with the best possible experience with our services, relevant personal data is collected. The Xplora service, which consists of the Xplora mobile application (“Xplora watch”) and a SIM card, is a communication service that allows you to communicate with your child. The service also allows you, as well as others with your permission, to find out where your child is. This technology only works if we can collect and process certain personal data about you and your child.

The Xplora service will therefore collect, process and transfer personal data, including location data, to Xplora Technologies Denmark ApS (also referred to as “Xplora Technologies Denmark” or “we”).

Our collection and use of data is carried out in accordance with strict privacy and security guidelines. In developing the Xplora service, special consideration is given to user privacy and we do not collect more personal data than is necessary for the Xplora service to function.

Xplora Technologies Denmark takes your privacy seriously. We comply with current legislation for the processing of personal data and the EU General Data Protection Regulation (GDPR). Our privacy policy is also designed in accordance with Danish law.

We do our best to protect your personal data by implementing appropriate security measures, and by keeping you informed about the purpose and methods of our processing of personal data and about the measures we take to protect it.

Article 2 – Data controller and data processors. Access, rectification and deletion. Transfer abroad.

The person responsible for handling personal data for the Nordic users (Norway, Sweden, Denmark, Finland and Iceland) is Xplora Mobile AS, Munkedamsveien 35, 0250 Oslo. Org. no. 814499022. Xplora Mobile AS can be contacted via e-mail at policy@xplora.com

You always have the right to contact Xplora Technologies Denmark ApS regarding your rights in accordance with the regulations for personal data, including the right to information, access, correction, deletion, data portability and the right to object to certain processing of personal data. You can at any time request to see the data processed about you. Your data will be delivered as soon as possible - but always with a response within 4 weeks.

You have the right to lodge a complaint about our handling of your personal data with the competent supervisory authority. In Denmark, this authority is the Danish Data Protection Authority, Borgergade 28, 5., 1300 Copenhagen K, telephone number: 33 19 32 00. More information can be found at www.datatilsynet.dk

We work with several partners to make the Xplora service work.

We use Telavox as a data processor for traffic data related to the use of the SIM card. This data is processed and stored in Norway. We also use SMS sending services from Link Mobility via their servers in Norway. We use Maksimer AS to develop our platform for registering customers and orders, and they therefore have access to personal information on the platform. When registering and following up on inquiries to our customer service, we use Zendesk inc., which is a provider of a cloud-based “ticketing” system. Personal information included in your inquiries to our customer service will therefore be stored in the cloud, both in Europe and the USA. Invoicing and debt collection are carried out by Collectia on our behalf.

In addition, we use Xplora Technologies AS as a data processor to provide the Xplora app so that the app and the watch can communicate with each other. With our permission, they have engaged Infomark Co Ltd, 360 Kids Guard Co., Ltd, ATENDER AS and Amazon Web services as their data processors. Here, data is stored either in Norway, all on Amazon Web Service servers in Dublin (Ireland) and Frankfurt am Main (Germany).

Article 3 - Description of types of personal data we collect and how the information is used

Through our provision and billing of the Xplora Service to you, as well as your and your child's use of the Xplora Service, we collect or process the following types of information from you and your child:

Location information.

Your name.

Telephone number.

Username and email address, as well as postal address, if you have entered this.

Traffic data from SIM card.

IP address, Mac address, and mobile device identification number (Device ID or IMEI).

History of logins and incorrect login attempts.

The identity of the people you allow to contact your child, including their phone numbers.

Information you may voluntarily enter into the Xplora service, such as nicknames for contacts or pictures associated with contacts.

Our legal basis for processing this information is to fulfill the agreement with you to provide the Xplora Service. In addition, we process personal data if applicable law, regulations, legal proceedings or government orders require us to do so.

We may use AI-based tools to support customer support and troubleshooting (responding to customer inquiries via tickets, live chat and chatbot), which may involve analyzing customer interactions and data solely for the purpose of providing accurate and effective assistance. In doing so, we comply with applicable data protection principles of personal information, including data minimization, purpose limitation and retention limitation, and ensuring the integrity and confidentiality of your data.

Article 4- Processing of personal data with consent

We do not process your personal data for marketing purposes without your consent. If consent has been given, you have the right to withdraw it at any time.

Article 5 - Disclosure of personal data

We do not disclose your personal information to third parties, except in special cases.

We will be able to disclose personal information, including location data, to emergency services when there is a legitimate reason to do so.

In addition, we will disclose personal information that we are legally required to disclose. In the event that we appear in an insurance case, we will share the information necessary for the insurance company to process a possible insurance case.

We will also be able to create and provide aggregated data about our customers' use of the Service. Aggregated data is statistical and does not contain information that can identify you.

We ensure that information about the owner of the phone number associated with the SIM card in Xplora is not disclosed to information services.

Article 6 - Deletion of personal data

Location data is deleted after 72 hours.

Traffic data related to the use of SIM cards is deleted or anonymized after 6 months.

Your Xplora account, including information registered to your account, will be deleted 45 days after you close your account. These 45 days are a so-called closure period, during which the information will not be available to you. During this time, you have the option to reactivate your account. At the end of the closure period, all data associated with your account will be deleted and you will not be able to reactivate your account at this time.

Other customer information about you in connection with your mobile subscription will be deleted 6 months after your subscription has stopped generating traffic.

Chat messages
The chat message history is saved and automatically deleted after 1 month.

Article 7 - Changes to Privacy Policy

If laws and regulatory changes, security technology or other circumstances make it necessary for us to make significant changes to our privacy policy, we will inform you in good time via SMS or email.

Minor adjustments and updates to the privacy policy will only be announced on our website www.xplora.dk

If you have any questions regarding this privacy policy, the website's practices, or your dealings with the website, please feel free to contact us at:

Xplora Technologies Denmark ApS
Njalsgade 76 3rd floor UNIVATE,
2300, Copenhagen S
Tel.: + 45 70 71 50 75
Email: policy@xplora.com

CVR: 41352159

Xplora Technologies Denmark ApS policy was last updated on 08.12.25